Assignment 1: Uses and Audiences

Introduction
This is part 2 of task 2 about uses and audiences for stop motion in different stuff like feature film, advertising, music videos, computer games, websites and TV.

Feature Film
Stop motion is used in feature films for art and to make it more eye catching. The audience for feature films are teenagers and above, kids and younger tend to have a short attention span so they wont watch all of it. examples of stop motion feature films are Frankenweenie, Corpse Bride, Caroline and more. A benefit of this is it attracts more attention to stop motion animation however the drawbacks are that it takes a really long time, effort and patience and you have to build large sets.

Advertising
Stop motion is used in advertising to catch the audiences eye so they'd want to watch the advert. The audience for adverts are 50+ adults and seniors mainly because they watch normal TV instead of streaming sites as they are old and don't want to change. examples of stop motion adverts are the Hotels.com advert, the Royal London Insurance advert, the Money Supermarket advert etc.
A benefit of stop motion in adverts is that it is eye catching so views are more likely to watch it however a drawback is that most people use streaming sites nowadays and if there are adverts they are usually skippable, which they do.

Music Videos
Stop motion is used in music videos to created meaning and a story behind the music. The audience is teenagers and young adults, older usually just listen to the radio and younger don't watch it because they are either listening to songs more or less for their age or just listening to spotify. Examples of stop motion in music videos are Moving On by Ainslie Henderson, Sledgehammer by Peter Gabriel , In Your Arms by Kina Grannis and more. A benefit is that the music makes the story of the stop motion a lot more effective however a drawback is that there isn't a lot of time in a music video so you have to make the stop motion animation short.

Computer Games
There isn't really any stop motion in computer games, computer games are a different kind of experience however if there were any stop motion in a computer game it'll make it unique and probably a must buy. The audience of computer games are usually kids and teens because they seem to appeal to kids and teens more. The benefits of having stop motion would be ,like I said, unique and different making it a must buy and it'll probably increase the fan base of stop motion however the drawbacks are that it'll be hard as computer games are different, also it'll be limited because it could only be used in cutscenes.

Websites
Like computer games, stop motion usually isn't really used for this as a website wouldn't need it . If there was stop motion on a website it would probably be an ad. The audience of websites are adults and maybe older teens to see what's going on in the world or to look for something e.g. wikipedia. The benefit of having stop motion on a website would be like computer games, unique and would bring attention however the drawback is that there is no actual need for stop motion on a website.

TV
Stop motion is used on TV, this is mainly used to entertain kids or maybe even to make teens laugh. The audience for TV is everyone, there's something for each and every person to enjoy on TV. Examples of stop motion on TV are Wallace and Gromit, Peppa Pig Stop Motion, Angry Kid, Robot Chicken etc. The benefits for having stop motion on TV is that it brings new people into the world of stop motion and may even bring in some potential stop motion animators in the future. There isn't really any drawbacks to stop motion being on TV.